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Dear Worried Digital Strategy Maker,
As you know, I'm not the biggest fan of stand-alone digital strategies. Especially the kind that end up as nicely bound paper binders collecting dust on a shelf.
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But that's not to deny that having some organization, prioritization, and guidelines around digital technology isn't needed.
Now, in my opinion this whole digital strategy thing requires more than just a short and sassy reply , so clearly <your organization> must fly me to <your city> very soon for a full-day discussion session, right?
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I'm a firm believer in Guiding Principles, which can be used to establish a consistent framework for decision-making and prioritization. Every organization would develop somewhat unique Guiding Principles when it comes to technology, but you might consider things like:
- The roles and responsibilities of all technology staff are defined and communicated.
- All technology projects include a commitment to end-user testing and iterative development cycles.
- The decision-making process around technology projects is clear, shared, and applied consistently.
I think the key here is to understand what is important to your organization, and to formulate a sort of structural promise that your digital technology stuff will be free of BS, transparent, collaborative and professional. And once promised, your job is to deliver on it, everyday.
Also consider Importance and Difficulty as the key axes for a straightforward schema you could apply to making tough decisions. Something like this:
For dealing with prioritization, check this blog post: http://thoughtsparked.
IMHO being a "servant leader" will empower your digital tech staff to shine. And applying the lessons of Agile approaches (aka Radical Management) can also drive to success in today's world. Read this book: The Leader's Guide to Radical Management
Big questions remain - some are explored on these slides: http://www.slideshare.net/
We're museum people, so we have a responsibility to engage audiences, smartly. These slides offer one way to think about this: http://www.slideshare.net/
Okay, okay, I still haven't really helped you with digital strategy, have I? Sigh. Check out this super-smart slide deck: http://www.slideshare.net/
Oh, and don't hire any tech people until you read this book: Smart and Gets Things Done